Recraft is a designer-focused visual creation platform that combines photorealistic image generation with editable vector (SVG) output. While most AI image generators can only produce raster images (grids of pixels), Recraft can generate SVGs directly — a format well suited to logos and icons. It can learn a brand’s custom style from reference images to produce consistent visuals at scale, and includes editing tools such as background removal, upscaling, and image vectorization. Since launching in 2023, it has continued to refine its proprietary models and expanded its reach with Figma and Framer plugins, a browser extension, and mobile apps.
Key Features
- Editable vector (SVG) generation: Generate SVG logos, icons, and illustrations directly from prompts. Output can be edited at the anchor-point level and scales without quality loss, making it well suited to print work and brand assets
- Photorealistic raster image generation: Recraft’s proprietary models produce high-quality photographic and illustrated images, and are known for rendering longer text accurately inside images
- Brand style learning: Upload reference images to create a custom style and apply it to future generations — useful for brand operations that need a steady stream of consistent visuals
- A full set of editing tools: Background removal, upscaling, raster-to-vector conversion, and partial edits (inpainting) are all available in the same platform, covering post-generation finishing work
- Design tool integrations: Plugins for Figma and Framer, a browser extension, and iOS/Android apps make it easy to slot into existing design workflows
- API access: Image generation, vectorization, and other features can be built into your own services via the API
Pricing
| Plan | Price (per month, billed annually) | Key Features |
|---|---|---|
| Free | $0 | A small number of daily credits to try generation; outputs are public and cannot be used commercially |
| Basic | $10 | 1,000 credits/month, commercial use license, private generation, external image models (Nano Banana, GPT Image, Flux, etc.) |
| Pro | From $16 | From 2,000 credits/month (selectable credit tiers), video generation, priority generation |
| Teams | From $18/seat | From 2,000 credits/month per seat, shared workspace, SSO, priority support |
- Credit consumption varies by operation type and model
- Prices above are annual-billing equivalents; annual billing comes with a 20% discount (monthly billing costs more accordingly)
- On paid plans, commercial rights to generated images belong to the user
Pricing is as of August 2026. Check the official site for the latest pricing.
Pros & Cons
✅ Pros
- AI tools that generate SVGs directly are rare, making Recraft immediately usable for real logo and icon work
- Brand style learning enables an ongoing supply of visually consistent assets
- Editing features — background removal, vectorization, upscaling — are all handled in one tool
- Figma/Framer plugins make it easy to integrate into existing design workflows
- The free plan grants daily credits, so you can evaluate thoroughly before paying
⚠️ Cons
- Outputs on the free plan are owned by Recraft and cannot be used commercially
- The credit system takes some getting used to when estimating consumption for high-volume generation
- Vector generation of complex illustrations can produce many paths, making manual editing laborious
- Video generation is only available on the Pro plan and above
Comparison with Similar Services
| Comparison | Recraft | Midjourney | Adobe Firefly | Ideogram |
|---|---|---|---|---|
| Primary use | Design assets (SVG/raster) | Artistic image generation | Image generation with Adobe integration | Image generation strong at text rendering |
| Vector (SVG) output | Yes (direct generation) | No | Partial (via Illustrator) | No |
| Style learning | Yes | Yes (style references) | Yes (custom models) | Yes |
| Free plan | Yes | No | Yes | Yes |
| Design tool integration | Figma/Framer plugins | None | Integrated with Adobe products | None |
Who Is It For
- Designers and web professionals who need to deliver logos, icons, and illustrations as SVGs
- Marketers who want a continuous supply of on-brand, tonally consistent visuals
- Anyone who wants image generation, background removal, and vectorization handled in a single tool
- Teams looking to bring AI image generation into a Figma-centered workflow
- Business users who need clear commercial licensing for AI-generated assets
Summary
Recraft is a platform focused on one thing: making AI-generated images directly usable in real design work. The combination of editable SVG output and brand style learning offers practical value that sets it apart from more art-oriented image generators. Start with the free plan to evaluate vector generation quality, and consider the Basic plan or above for commercial projects.