An AI marketing tool built by Google Labs and Google DeepMind. Enter your business website’s URL and the AI reads your “Business DNA” — brand colors, fonts, imagery style, and tone of voice — then generates campaign ideas along with social posts, ad creatives, banners, and other assets that follow that identity. It is aimed at small and medium-sized businesses that cannot keep a designer or a dedicated marketer on staff but still want to publish consistently on-brand content with little effort. Pomelli launched as a public beta on October 28, 2025, and has since gained features such as Photoshoot (turning product photos into studio-style shots), brand book generation, and simple website building.
Key Features
- Automatic Business DNA extraction: Enter your site’s URL and the AI analyzes it to extract brand colors, fonts, image mood, and tone of voice, saving them as a brand template. Every asset generated afterward follows that template
- Campaign idea suggestions: Based on your Business DNA, Pomelli proposes several campaign concepts tailored to your business. You can also write your own prompt to steer the direction
- Bulk generation of on-brand assets: From a chosen campaign concept, it produces social posts, ad creatives, banners, and more. You can adjust the copy and colors, then download and roll them out across channels
- Photoshoot for studio-quality product images: Added in February 2026. Upload your own product photos, pick a studio or lifestyle template, and Google’s Nano Banana image generation model reworks them to match your brand’s look
- Agent conversations and brand books: In May 2026, Pomelli added the ability to build a brand identity by uploading materials or chatting with an agent, generate brand books that collect your images, fonts, and colors, and stand up a website in a few clicks
Pricing
| Plan | Monthly Price | Highlights |
|---|---|---|
| Public beta | $0 (free) | Sign in with a Google account and use all features. Pricing after the beta has not been announced |
Pricing information is current as of August 2026. Please check the official website for the latest pricing.
Pros & Cons
✅ Pros
- Since the process starts from just a URL, you can produce consistent assets even without a documented brand guideline
- Free at present, and available immediately with a Google account
- Campaign ideation and asset generation are connected in one flow, so you are not left wondering what to make
- Photoshoot lets you prepare advertising visuals without paying for a product photo shoot
⚠️ Cons
- It is an experimental Google Labs project, so specifications may change or the service may be discontinued
- Availability has rolled out in stages — English only in the United States, Canada, Australia, and New Zealand at launch, later expanding to Europe (the EEA, the UK, and Switzerland) — so you should check the official notes for supported countries and languages
- Generated text and images are not always usable as-is; fact-checking and refining the wording remain human work
- If your website carries little information, the extracted Business DNA is less likely to be accurate
- No pricing has been announced for after the beta, which adds uncertainty when building it into a business workflow
Comparison with Similar Services
| Criteria | Pomelli | Canva Magic Studio | Adobe Express | AdCreative.ai |
|---|---|---|---|---|
| Provider | Google Labs | Canva | Adobe | AdCreative.ai |
| Starting point | Your website URL | Template selection | Template selection | Registering brand details |
| Strength | Automation from brand analysis to asset generation | Breadth of editing features and templates | Integration with Adobe stock and font assets | Volume production and performance prediction for ad creatives |
| Pricing | Free (beta) | Free tier / paid plans | Free tier / paid plans | Paid |
| Status | Experimental project | Generally available | Generally available | Generally available |
Who Is It For
- Small business owners with no designer or dedicated marketer who prepare social and ad assets themselves
- Businesses that have a website but have never written down a formal brand guideline
- Retailers without the budget or equipment for product photography who struggle with advertising visuals
- Marketers who want an AI-generated first draft of campaign direction during the planning stage
Summary
Pomelli stands out for how easy the entry point is — you simply let it read your website — and for connecting campaign ideation through to asset generation in a single flow. For small businesses that want to publish more without losing brand consistency, it is a strong option to try for free. That said, it is an experimental Google Labs project, and uncertainty remains around supported regions, languages, and future pricing, so the practical approach is to start with supporting tasks and judge from the actual output quality whether to place it at the center of your workflow.