Make, provided by Celonis, Inc., is a visual, no-code automation platform for building workflows. Formerly known as Integromat, it was rebranded as Make in 2022. It connects over 3,000 apps and services through drag & drop, letting you automate complex business processes on a flowchart-like canvas called a “scenario.” AI capabilities have expanded rapidly in recent years: it now includes “Maia,” an assistant that builds automations from natural-language conversations, and an AI Agents feature (beta) that can be embedded into scenarios. Workflows can be built and managed visually, with code, or via prompts, and since August 2025 the service has moved to credit-based, pay-as-you-go billing where each module call consumes credits.
Key Features
- Visual scenario builder: Place modules (operations for each app) as round icons and connect them with lines to complete a workflow. Data flow is easy to grasp visually, and branching, loops, and error handling can all be designed on the canvas
- 3,000+ app integrations: Connects to staples such as Google Workspace, Slack, Notion, and Shopify, plus more than 350 AI apps including generative AI from OpenAI, Anthropic, and Google. The HTTP module lets you talk to almost any unsupported API
- AI Agents (beta): Combine natural-language instructions with predefined scenarios to embed agents that decide and act depending on the situation. On paid plans you can bring your own API keys (OpenAI and others) to keep costs down
- Natural-language building with Maia: An AI assistant that generates a scenario draft just from a conversation like “I want to automate X,” lowering the no-code learning curve even further
- Flexible data transformation and control: Hundreds of built-in functions, routers (branching), and iterators/aggregators (array processing) let you express automations a level more complex than Zapier without writing code
- Credit-based pay-as-you-go billing: A standard module execution basically costs 1 credit. You only consume what you use, and the free plan includes up to 1,000 credits per month
Pricing
| Plan | Monthly Price | Credits/Month | Key Features |
|---|---|---|---|
| Free | $0 | 1,000 | Core features, AI apps and AI Agents (beta) available |
| Core | From $9 | From 10,000 | Unlimited active scenarios, for fundamental automation |
| Pro | From $16 | From 10,000 | Priority execution, custom variables, full-text execution logs, and more |
| Teams | From $29 | From 10,000 | Team and permission management, shared scenario templates |
| Enterprise | Contact sales | Custom | Custom functions, 24/7 support, overage protection, and more |
Annual billing saves roughly 15%, and credits stay valid for 12 months instead of expiring monthly. Scenarios that use AI Agents can consume dozens of credits per run, so AI-heavy use cases call for choosing a plan with headroom.
Pricing is as of August 2026. Please check the official website for the latest pricing.
Pros & Cons
✅ Pros
- The flowchart-style visual editor makes even automations with complex branching and loops intuitive to design
- Comparable workflows tend to cost less than on Zapier and similar tools, and the free plan is generous
- Supports 3,000+ apps and 350+ AI apps, and the HTTP module connects to almost any API
- AI options such as AI Agents and Maia are available on every plan
- Detailed execution logs let you debug by inspecting the data passing through each module, record by record
⚠️ Cons
- Compared with Zapier, there are more concepts to learn (scenarios, modules, bundles, and so on), so beginners face an initial learning curve
- The switch to credit-based billing in August 2025 made consumption harder to predict when using AI features heavily
- The free plan’s 1,000 monthly credits run out quickly in real-world use
- Japanese documentation and community resources are still limited compared with English
Comparison with Similar Services
| Category | Make | Zapier | n8n | Power Automate |
|---|---|---|---|---|
| Provider | Celonis, Inc. | Zapier | n8n GmbH | Microsoft |
| Building style | Visual scenarios | Step-based (linear) | Node-based (self-hostable) | Visual flows |
| App integrations | 3,000+ | 8,000+ | Hundreds + custom nodes | Microsoft-centric + connectors |
| Pricing tendency | Affordable (credit-based) | Higher (task-based) | Free if self-hosted | Fits Microsoft 365 |
| Best for | Complex automation at low cost | Maximum ease of use | Engineers and self-hosting | Microsoft-centric companies |
Who Is It For
- People who want branching, loops, and data transformation beyond what Zapier offers, without writing code
- Solo business owners and startups who want to run lots of app-to-app automation cheaply
- Anyone who wants to try workflows with generative AI built in (summarization, classification, auto-replies, and more)
- Teams that want to visually understand and share how their automations work
Summary
With its visual scenario builder and affordable pay-as-you-go pricing, Make has become the go-to automation platform for people who want to do “things more complex than Zapier, without relying on engineers.” With the addition of Maia and AI Agents, it has also grown into a foundation for AI workflows. Start by building one automation for a familiar task within the free plan’s 1,000 credits, get a feel for credit consumption, and then consider a paid plan.