An AI agent built by the US startup Roger that automates outbound sales. You simply paste the URL of your own website, and it reads the value proposition and the ICP (Ideal Customer Profile) from it, finds companies that match, and drafts the outreach messages for the people to contact. It is built on OpenClaw, the autonomous agent framework that went viral, and its defining trait is that it runs everything from research to first contact without human hand-offs in between. It was introduced on Y Combinator’s Launch YC in February 2026.
Key Features
- Automatic ICP generation from one URL: It analyzes your site to infer what you sell and who you should sell it to, then assembles targeting criteria such as industry, company size, and job title. There is no need to start by designing a prospect list
- Buying-signal detection based on job postings: It monitors millions of job postings and organizational changes (a newly hired department head, a hiring push for a specific role) to surface companies that are likely to have both a pressing problem and a budget right now
- Deep per-company research: Rather than mechanically listing candidates, it looks into each company’s business and recent moves, then writes messages that carry context specific to that company
- Multi-channel outreach over email and LinkedIn: Instead of relying on a single channel, it combines email and LinkedIn to execute outreach
- Call support through an AI power dialer: Phone-based outreach is also supported through AI-assisted dialing (according to the provider’s description)
- Speed measured in seconds: It claims to go from entering a URL to research and the start of first outreach in under a minute
Pricing
| Plan | Price | What it includes |
|---|---|---|
| Free to try | $0 | Third-party software directories list it as free to get started |
| Paid plans | Contact for pricing | Terms tied to send volume, seats, and similar limits are on the official pricing page |
Pricing is as of August 2026. The official pricing table is rendered dynamically in the browser, so specific figures could not be confirmed at the time of writing. Please check the official pricing page for current rates.
Pros & Cons
✅ Pros
- It takes over the time-consuming steps of list building, company research, and message writing all at once
- Because you start simply by entering a URL, it is easy to adopt even for small teams without a dedicated salesperson
- Starting from job postings — a signal that reflects movement — makes it easier to aim than a static company list
- Email, LinkedIn, and phone touchpoints are handled from a single tool
⚠️ Cons
- The pricing on the official site is hard to read, making it difficult to gauge cost in advance
- Released in February 2026, it is a new service with few third-party reviews or accumulated track record
- Sending AI-generated messages in bulk without review risks damaging your sending domain’s reputation and the recipient’s impression of you
- There is little usage history in Japanese-speaking markets, so you need to verify data coverage yourself when targeting companies there
- Outbound sales falls under each country’s regulations (anti-spam, personal data protection), so establishing operating rules remains the user’s responsibility
Comparison with Similar Services
| Criteria | ClawGTM | Clay | Artisan | 11x |
|---|---|---|---|---|
| Positioning | Autonomous GTM agent | List building and data enrichment platform | AI SDR (a stand-in for a sales rep) | AI digital worker |
| Starting point | Your own site URL | A combination of data sources | ICP setup and campaign design | ICP setup and campaign design |
| Signature signal | Job postings and org changes | 100+ external data integrations | Composite signals including intent data | Composite signals including intent data |
| Main channels | Email, LinkedIn, phone | Mainly hands off to other tools | Email, LinkedIn | Email, LinkedIn |
| Pricing | See official site | See official site | See official site | See official site |
Who Is It For
- B2B startups and small teams with no dedicated salesperson who want to accelerate early outbound momentum
- Sales reps who lose time to manual list building and research and want to compress those steps
- Marketers interested in signal-based selling who want to target companies that are moving right now
- Anyone evaluating how far autonomous AI agents can be pushed in real work
Summary
ClawGTM is an AI agent fully committed to automating outbound sales: hand it your site URL and it runs from ICP identification through lead discovery to outreach. Using job postings as a buying signal gives it a different aim from tools that simply hand out static company lists. That said, it is young and its pricing is hard to read, so the practical approach is to start small, check the quality of the leads it finds for your own targets, and keep volume and tone under human review.