Cracked. is a service that hands the execution side of social media marketing over to a team of AI agents. At the center sits an AI CMO (Chief Marketing Officer) called Iris, which plans, launches, and improves every campaign. All you have to do is upload ad creative you already have. From there, under Iris’s direction, one agent remixes that creative into many variations, another posts it through a network of AI influencer accounts, another responds to comments and DMs, and another compiles results into a daily report. It is provided by Cracked AI, LLC in the United States and launched on Product Hunt on November 29, 2025, where it finished second for the day.
Key Features
- Iris, the AI CMO, oversees everything: Iris handles planning, launching, and improving campaigns. You can give instructions through in-app chat, email, or Slack, so there is no need to sit in front of a dashboard
- Remixing your ad creative: Feed it an existing ad video that performed well and it automatically generates many variations with different angles and structures. You can increase the volume of what you run without recreating each asset by hand
- Distribution through an AI influencer network: According to the official site, the platform operates a network of more than 10,000 AI-run accounts and posts the generated content across multiple platforms at once. The design lets you build exposure without waiting to grow your own accounts
- Automated replies to comments and DMs: An agent starts conversations off the back of comments on your posts. DM handling is listed as “coming soon” on the official site
- A daily report by email: An analytics agent compiles performance and sends it to your inbox, so you can follow the numbers without logging into a dashboard
- Volume is fixed per plan: The number of AI influencers and the daily video and post counts are defined by plan, so you can estimate how much exposure you are buying in advance
Pricing
Plans are subscription based, and the official site quotes daily rates alongside the monthly equivalent. Every plan can be cancelled at any time.
| Plan | Monthly price | What’s included |
|---|---|---|
| Starter | $360 ($12/day) | 3 AI influencers, 6 videos/day, 18 posts/day, landing page and comment agents |
| Growth | $1,800 ($60/day) | 15 AI influencers, 30 videos/day, 90 posts/day, 1 blog post/day (coming soon) |
| Pro | $3,960 ($132/day) | 33 AI influencers, 66 videos/day, 198 posts/day, 2 blog posts/day (coming soon) |
Pricing is current as of August 2026. Check the official site for the latest details.
Pros & Cons
✅ Pros
- Operations start from creative you already have, so the upfront production burden is small
- Posting, replying, and reporting are automated as one flow, which works even without a dedicated social media person
- You can instruct Iris by email or chat, so there is little tool-specific learning curve
- Video and post counts are stated per plan, making it easy to see what your spend buys
⚠️ Cons
- Even the cheapest Starter plan begins at $360 per month, which is steep for individuals and small businesses
- Some capabilities ─ blog post generation, the DM agent, AEO/SEO tracking ─ are still marked as coming soon
- High-volume posting by AI influencers can be affected by changes to each platform’s rules or by spam detection
- It is not built for carefully crafting a brand’s world view; the design bets on volume
- Launched in 2025, it is a relatively new service with limited public information about long-term operation
Comparison with Similar Services
| Criteria | Cracked. | Predis.ai | Arcads | Buffer |
|---|---|---|---|---|
| Main use | Automated distribution via an AI influencer network | AI generation of social post creative | UGC-style video ads with AI actors | Scheduling and analytics |
| Where it posts | The service’s own AI account network | Your own accounts | Nowhere (exports assets only) | Your own accounts |
| Comments and DMs | Handled automatically by agents | Not covered | Not covered | Manual, through an inbox |
| Creative input | Upload existing ads only | Generated from prompts | Generated from a script you write | You supply it yourself |
| Price level | High, from $360/month | Free tier plus mid-range paid plans | Paid only, mid-range | Free tier plus low-cost paid plans |
Who Is It For
- E-commerce and D2C brands that have ad creative which performs well but cannot increase posting volume and frequency by hand
- Small to mid-sized marketing teams with no dedicated social media staff that would rather invest in automation than in outsourcing
- Product launch leads who want to build exposure across multiple platforms quickly
- Owners and solo operators who never open a dashboard and would rather receive the numbers by email
Summary
Cracked. automates the create-publish-respond-measure loop of social media marketing through a division of labor among AI agents, with the AI CMO Iris tying it together. Because it starts from ad creative you already have, onboarding is fast, and it is well suited to situations where you want to scale up exposure in a short period. On the other hand, the price starts at $360 per month even on the cheapest plan, and some features are still at the coming-soon stage. A realistic approach is to first confirm that you have both suitable ad creative and an ad budget to match, then measure the response on the Starter plan.